Being consistent with the way you present yourself is such an important part of your success that it can impact your relationships with your customers and clients.  If you look fabulous they respond positively and if you look ho hum they are more conservative about being connected with you. 

That inconsistency puts out the question if I have them do work for me what is the standard they will apply to my project  fabulous or ho hum and that usually leads to not placing an order for your goods or services.

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